I find where school gets harder than it needs to be, then design and build the fix.I find what makes school harder, then I fix it.

Hi, I'm G. Nice to meet you. In every school I worked in, from Brazil to Thailand to India to Romania, teachers had their own survival strategies: the shortcuts they invented when the official system got in the way. I paid attention to them, and my colleagues began calling me a friction investigator. Today I'm an experience designer who builds, for schools and the people who serve them. The fix might be a product, a communication system or a workshop.Hi, I'm G. Nice to meet you. I worked in schools in Brazil, Thailand, India and Romania. In every school, teachers found shortcuts when the official system got in the way. I paid attention to those shortcuts. My colleagues started calling me a friction investigator. Now I help schools and the people who work with them. I build apps, make communication clearer, and run workshops.