I find where experiences in education break, then design and build the fix.I find what’s hard to use in education, then I fix it.

My colleagues call me a friction investigator, and they mean it as a compliment. I’m G, an experience designer who builds. I spent fifteen years in EdTech inside K-12 international schools in Brazil, Thailand, India and Romania, right at the intersection of operations and academics, fixing whatever I could get my hands on. Today I design and build for schools and the people who serve them, taking problems from the first conversation with the people who’ll use it to a live product, with AI every step of the way.People I work with call me a friction investigator. I worked in schools for 15 years. Now I design and build tools for schools and the people who help them, and I use AI to build fast.